AI Product Lab
Creative Acts
Creative Acts builds solutions at the intersection of innovation and design — the forward-deployed mindset that pushes the boundaries of what's possible.
Creative Acts is the studio through which I incubate and ship AI-native products. Every initiative runs through the same three-part process: discovery (mapping human needs and technology shifts), design (rapid, hands-on prototyping, iterating in public), and launch (shipping as a forward-deployed, embedded team).
Current initiatives under the studio span behavioral AI (HyperPersona — building user personas for DTC brands and startups to run personalized campaigns), media (The Contrarian Economist, a podcast on overlooked economic data), agentic commerce (authentication and catalog infrastructure for AI agents transacting on a business's behalf), and education (VibeCraft, a cohort-based learning program, and Day of AI Singapore, run with MIT RAISE and i2 Learning).
The through-line across all of them: treating AI adoption as a design problem first and an engineering problem second.