Amber Liang — founder working at the intersection of AI, product, and policy

Work

Frontier Studio

Wildcard Research

The method does not exist yet. That is the job.

dive in →AI Product Lab

Creative Acts

Discovery takes creativity. Change takes acts. We do both.

dive in →Media / Podcast

The Contrarian Economist

A podcast surfacing the economic data and trends everyone else is ignoring.

dive in →Fintech

Umify

Cross-border payments built for the freelance economy.

dive in →DTC / Retail

Trailblazer

A global launchpad for ambitious direct-to-consumer brands.

dive in →Founder Wellness

FounderCare

A support network for founder wellbeing.

Essays

When AI Makes Your Product Cheaper to Build, Does It Make It Worth Less to Sell?

A tale of two software giants navigating the productivity-pricing paradox

Is Product Management Dead? Reflections on Its Evolution in the AI Era

The evolution of product management in the age of AI.

Redefining the Career Break: How I Found Growth, Fulfilment, and Purpose

A tech founder's journey of surrendering, experimenting, and evolving after leaving corporate roles.

My Digital Nomad Experiment

Trading a five-year apartment for a suitcase, a yoga mat, and a location-independent year across Thailand and the Philippines.

Community

Mentor

Mentoring product and early founders

Speaker

Spoke on adaptive, AI-native ERPs at AI Wednesdays: Women in Tech, an International Women's Day showcase of female tech leaders.

Alumni Mentor

Mentoring current students through the USC Dornsife Alumni Mentor Program.

About

I’m a multidisciplinary founder working at the intersection of technology, experience, and art. These days, much of my work is about helping organizations make sense of AI—where it can genuinely change how people work, create new possibilities, and drive growth, and where it’s better to leave things alone.

I took a somewhat unconventional route here. My background spans startups, fintech, eCommerce, design, data, and political science. Moving between these worlds has shaped how I approach problems: understand the people and the system first, design the experience around them, then figure out what technology should do. In other words, I tend to see things as design problems before engineering problems.

Away from the more visible work, I volunteer in career development, education, social empowerment, and elderly care.