Product

I’m deeply passionate about building great products that make a meaningful impact on the world — tools that empower people, spark clarity, and feel as thoughtfully designed as they are functional.

As the founder and managing director of Co.Alt Lab, an AI product studio, I explore how we can build technology that’s not just intelligent, but intentional. I started Co.Alt with a simple belief: that AI, when designed with care, can be a quiet force for good — augmenting our decisions, not overwhelming them.

My path here has been anything but linear. I’ve led Data & AI initiatives as VP of Digital Product at CIMB Bank, where I worked to bring intelligent systems into everyday banking — from customer support to credit & lending. I’ve also helped scale product innovation and market growth at Alibaba Group/Lazada and ShopBack, where I got to build across borders and cultures.

A few years ago, I co-founded a cross-border fintech startup that simplified payments for freelancers — an experience that taught me how deeply tech can empower when designed for people.

Now at Co.Alt Lab, I’m building experimental tools and systems that live at the intersection of behavior, design, and intelligence. It’s a space where I can blend my obsession with simplicity, my love for thoughtful design, and my curiosity about how AI might help us become more — not less — human.